Grow or Go. Hypergrowth and crisis are the same.

During a phase of hypergrowth, ClimateTech companies face the choice to “grow or go.” They must prioritize scalability and efficient growth through strategic vision, execution, and adaptability to make a significant impact in the industry.

Julia Kellner-Long Co-Founder and CCO

Go or grow

In the context of climate action and the need for rapid scale, companies often find themselves in a phase of hypergrowth where the imperative is to “grow or go.” This phase is characterized by high growth rates, typically exceeding 50% per year, and presents both challenges and opportunities for companies.

The illustration shows how much time is available for selling 10k units at a 100% CAGR.


During hypergrowth, companies need to stretch their capabilities and resources to keep up with the increasing demands of the market. It becomes a critical time for companies to prioritize and focus on scalability, ensuring that their operations, processes, and infrastructure can handle the exponential growth.

Unraveling the Two Dimensions of Company Expansion

The terms “growth” and “scaling” are often used interchangeably, but they represent different aspects of a company’s development and expansion. Here’s the distinction between the two:

  • Growth is a broader term that encompasses any increase in size, revenue, market share, or other metrics. It can be achieved through various means, such as increasing sales, expanding into new markets, launching new products or services, or acquiring other businesses. Growth is generally incremental and can happen at different rates for different companies.
  • Scaling goes beyond mere growth. It involves increasing the company’s capacity and capabilities to handle a significantly larger workload without a proportional increase in resources or costs. Scaling focuses on achieving rapid and efficient growth while maintaining or improving profitability. It involves creating systems, processes, and infrastructure that can support exponential growth without becoming a bottleneck. Scaling often involves leveraging technology, automation, and replicable business models.
  • Sustainable growth is a broader concept that emphasizes steady progress over time, while scaling is a specific strategy to achieve rapid and efficient growth. Sustainable growth can be a component of scaling, but scaling goes beyond sustainable growth by focusing on the implementation of scalable systems and processes to enable rapid expansion.

The craft of Scaling

Overall, hypergrowth represents a critical phase for companies aiming to make a significant impact in the climate tech sector. Scaling a hypergrowth company requires a combination of strategic vision, effective execution, and continuous adaptation to changing market conditions. It’s a challenging but rewarding journey that requires strong leadership, a talented workforce, and a relentless focus on customer value.