CAC Payback + CCC 
Period Calculator
Analyze and optimize your Customer Acquisition Cost payback periods across
pricing scenarios for any subscription or recurring revenue business
CAC Calculator

Input Parameters

Configuration Progress
Current Price (€/unit)
New Price (€/unit)

Business Parameters

Total Units
Number of Customers
Gross Margin (%)
Sales Team (#FTE)
Marketing Team (#FTE)
CXO Allocation (#FTE)
Avg. Personnel Cost (k€/year)
Marketing Spend (% of Revenue)
Customer Gross Adds (per period)
Current CCC (days)
New CCC (days)

Disclaimer: This calculator is for informational purposes only. Results reflect general patterns and are not comprehensive assessments. Every business is different. Use at your own risk. ClimeNow GmbH assumes no liability for decisions made based on these results.